Bloggers at Fresh and Easy
My readers know how much I LOVE Fresh & Easy and for those of you not in California, Arizona or Nevada, I really hope they decide to open a store in your hood soon. They're such a great company and I'm happy to support them!
Last night, a group of local writers/bloggers were invited to the Fresh and Easy offices in El Segundo for a tasting party, introducing their new EatWell line of prepared, individual meals, soups, salads, sandwiches and sushi. If you're one of those people eating a microwaved Lean Cuisine or Lean Pocket every day for lunch at the office, listen up! Fresh and Easy is pioneering a new way of daily eating that is convenient, REAL food on the go. Grab and go meals that aren't frozen, all natural and no preservatives.
Based on a 2000 calorie diet, these meals have limited calories, sodium and fat while still providing taste and filling portions. Yes, people, it can be done so why settle for crap? With prices ranging from $1.99 - $4.99 you have no excuses. Jamie Oliver is revolutionizing school meals, you can revolutionize yours!
We were treated to a lovely sampling of seven of the seventeen new EatWell items that will launch next week on April 7:
- Arroz con Pollo
- Creamy Basil Chicken
- Bruschetta Chicken
- Teriyaki Salmon
- Turkey Chili
- Spicy Tuna Sushi Square
- Veggie Hummus Wrap
They even had nice plates & silverware
I can honestly say that every single item was delicious! The Spicy Tuna Sushi and Teriyaki Salmon were among the best tasting items, however, I do have some concerns over the seafood suppliers - not just for Fresh and Easy - but from any grocery store and restaurant. Most shrimp that we eat is farmed in Asia and is full of anti-biotics and most of the salmon we eat is farmed as well which contributes to the destruction of our oceans and total ecosystem. Wild salmon is healthier than farmed salmon but is being fished to near extinction. We are destroying our oceans! OK, this is a whole other blog entry, but you can read more about salmon here and about the overfishing of our oceans at EndOfTheLine.com.
Bottom line, I personally, would not purchase the seafood items, nor do I eat seafood in restaurants anymore unless I know it's a sustainable seafood that's not endangered or farmed. As much as I love Fresh and Easy, I hope that they will put some consideration into the sustainability and healthfulness of the seafood they choose. It's a really serious issue and they've been outstanding leaders in other eco/green/health areas. I LOVE seafood, but I love the ocean and the 70% of the oxygen it supplies us even more!
So back to the EatWell line. The chicken dishes were great. The Veggie Hummus wrap was awesome and fresh. Fresh and Easy hummus is one my daughter's and my favorite. Yum! The list of new items also includes a few I can't wait to try, like Singapore Noodles and the Veggie Breakfast Bowl! Cool, huh?
Please visit Fresh and Easy and check out their new Eat Well products. Americans are obese and diseased and I firmly believe it's mainly because of the "food" we eat. Or actually, the real food we are not eating. It's time Americans realize we have real, healthy, delicious food options and we should demand that our stores do better. Enough is enough folks! Thanks Fresh and Easy for taking the lead!