Friday, June 4, 2010

SootheTime & Coverplay! Life Is Getting Easier & Safer For Babies & Their Parents


Richard White, VP of Marketing for sootheTIME

I recently attended two really cool events to learn more about some new products for babies and their parents. The products were are all about safety and convenience. Even though my little one is too big for these products now, I wanted to share them with you here because they are really awesome!

First up was sootheTime's new line of sleep products, zzzTIME. When Aubrey was an infant - over two years ago - I remember being told and then, thinking, that the SwaddleMe and the Miracle Blanket were the best products out there for wrapping up my baby for a night of successful sleep. Then, around four months, I switched her to a sleep sack/wearable blanket, but she outgrew it really quickly. I didn't know a company would come along and improve upon these products, but sure enough, that's exactly what zzzTIME has done. They have a great line of four infant sleep products:

  • Snooze Wrap Plus - a swaddling blanket for 0-3 months. Big improvements are the easier and more secure wrapping capabilities and options for allowing free movement of arms and legs. A built in Cradle Support Pad that minimizes that crazy bald spot and flat head! Works with the Snooze Sheets.
  • Snooze Sack (in two stages) - wearable blanket. Big improvements are a bottom up zipper that allows for easy diaper changes and Comfort Vents that provide airflow so baby doesn't sweat or overheat. Stage 1 works with the Snooze Sheets.
  • Snooze Sheets - Crib sheets that work with the Snooze Wrap Plus and Sage 1 Snooze Sack. Special Sleep Stabilizers open up to secure to the Snooze Sheets and keep baby in a safe, back sleeping position in the center of the crib, reducing the risk of SIDS.
  • Sleepzies - One piece, long sleeve body suits to use with Snooze Wrap Plus or Snooze Sack. Tailored to fit easily over baby's head and bottom snaps for easy diaper changes.
This dolly models a Snooze Wrap Plus and Aubrey decided she needed a plastic lemon

These awesome zzzTIME products are available exclusively at Babies 'R' Us nationwide and will be expanding into other stores soon!

The next super cool product and program I learned about is the Coverplay! The event was an official Ladies Who Launch gathering and was held at the Marriott Residence Inn in lovely downtown Burbank.

These smart, business minded mamas, Allison Costa and Amy Feldman, have an awesome product called Coverplay. It's basically a machine washable, easy on the eyes, play yard slip cover. Sounds simple, because it is. It's one of those products that makes you go, "Now why didn't I think of that?!" Your kid yerps in the play yard - you end up hosing it off in the yard or scrubbing it in a really awkward, not very effective way. They can get really dirty and unsanitary and are very difficult to clean.

With a Coverplay, you just take it off the two pieces and throw them in the wash, put them back on... VOILA! Clean play yard. And they are actually really easy to take on and off - it's not like taking apart and reassembling your front-facing car seat that you need an engineering degree for (such a pain).

And, for the really cool part, Amy and Allison signed a deal with five Marriott brands to offer COVERPLAY for the new Tots Travel Too program and Coverplays are now available at more than 2,500 Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn and TownePlace Suites hotels. The Tots Travel Too program offers a great baby/toddler travel package to make hotel stays with your little ones SO much easier. The packages include a travel crib with a nice clean Coverplay on it, take home bathtub toys, nightlights, baby toiletries, electrical outlet covers for your room and disposable bibs for the breakfast area of the hotel. This is such a great idea and the only downside is I wish they had had this program when Aubrey was a baby. It can be really difficult staying in a hotel with a baby and these small, simple items can make all the difference in the world.

So baby mamas, there you go! Some new and wonderful stuff to make life just a little easier for you! Ahhhhhhh...


  1. Wow, what a coincidence - I just watched a short clip from Shark Tank Entrepreneurs about the women behind CoverPlay in my accounting course this week. Glad to hear things are apparently working out for them! :)

  2. They are very cool women and it was inspiring to learn about their story - especially their partnership which is a great friendship and their perseverance. Told stories of how banks wouldn't finance them unless a MAN would co-sign with them Literally - wanted a husband to co-sign or no deal, so they said screw it. They did things on their own terms with persistence and grace. :)

  3. That's awesome to hear! My mother actually started her own business with a female friend a few years back as well, but luckily she didn't have any issues about requiring a man to co-sign. Why does that sort of thing even happen in this day and age?

    Also - hope you don't mind me commenting all of a sudden! I've been following the blog for a while now after seeing some of your (hilarious) comedy on YouTube, but only recently said anything. To continue with the most awkward segue ever, I just wanted to say thanks for the laughs! :)